The Key Concepts, 2nd Edition
English | 2024 | 215 pages | True PDF | 2 MB
Music Business: The Key Concepts, second edition, is a comprehensive guide to the terminology commonly used in the music business today.
This updated second edition responds to the music industry’s increasingly digital and ever-evolving environment, with definitions from a number of relevant fields, including:
•general business
•marketing
•e-commerce
•intellectual property law
•economics
•entrepreneurship
In an accessible A-Z format and fully cross-referenced throughout, this book is essential reading for music business students as well as those interested in the music industry.
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